Legal Document

Cookie Policy

This Cookie Policy explains what cookies are, how we use them on this website, what types of cookies we set, and how you can manage or delete them. This policy should be read alongside our Privacy Policy.

Last Updated: 28 February 2026 Effective: 28 February 2026

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used across the internet to make websites work more efficiently, to provide a better browsing experience, and to supply website owners with useful information about how their sites are being used.

Cookies can be set by the website you are visiting (known as "first-party cookies") or by other websites that serve content on the page you are viewing (known as "third-party cookies"). They can remain on your device for different periods of time. "Session cookies" exist only while your browser is open and are deleted automatically once you close the browser. "Persistent cookies" survive after your browser is closed and can be used by the website to recognise your device when you return.

Cookies themselves do not contain personal information that would identify you directly. However, personal information that we store about you may be linked to the information stored in and obtained from cookies. For full details on how we handle personal data, please refer to our Privacy Policy.

2. How We Use Cookies

We use cookies on this website for several purposes. Some cookies are strictly necessary for the site to function correctly. Others help us to understand how visitors interact with our pages, which allows us to improve our products and services. Additionally, certain cookies are used for advertising and remarketing purposes, enabling us to display relevant advertisements to people who have previously visited our website.

We divide all cookies used on this website into three clear categories: Essential, Analytics, and Marketing. Each category is explained in detail below, along with the specific cookies involved, their purpose, and how long they remain on your device.

3. Essential Cookies

Essential cookies are required for the basic operation of this website. Without them, core features such as page navigation, secure areas, and your shopping basket would not function. These cookies do not collect information about you that could be used for marketing or tracking purposes.

Because essential cookies are strictly necessary, they are activated automatically when you visit the website. Your consent is not required for these cookies, and they cannot be disabled through our cookie preferences panel.

Cookie Name Purpose Duration
session_id Maintains your active session while browsing the website Session
csrf_token Protects against cross-site request forgery attacks Session
cookie_consent_status Stores your cookie consent preferences 12 months
cart_session Retains items in your shopping basket during your visit 7 days

4. Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data allows us to identify which pages are most popular, where visitors come from, and how they navigate through the site. We use this information to improve the website layout, content and overall user experience.

We use Google Analytics 4 as our analytics platform. IP anonymisation is enabled, which means your full IP address is not stored. Analytics cookies are activated only after you explicitly consent by clicking "Accept All" on our cookie consent banner or by enabling analytics cookies in the preferences panel.

Cookie Name Purpose Duration
_ga Distinguishes unique visitors by assigning a randomly generated number 14 months
_ga_XXXXXXX Used by Google Analytics 4 to maintain session state 14 months
_gid Distinguishes users for analytics purposes within a 24-hour window 24 hours
_gat Throttles the request rate to Google Analytics to manage data collection 1 minute

Consent required: Yes. Analytics cookies are only activated after you provide consent via the cookie banner or preferences panel.

5. Marketing and Advertising Cookies

Marketing cookies are used to track visitors across websites. The purpose is to display advertisements that are relevant and engaging for the individual user. These cookies are placed by third-party advertising platforms and help us measure the effectiveness of our advertising campaigns.

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Marketing cookies are activated only after you explicitly consent by clicking "Accept All" on our cookie consent banner or by enabling marketing cookies in the preferences panel.

Cookie / Technology Provider Purpose Duration
_gcl_au Google Ads Stores conversion data from ad clicks 90 days
_gcl_aw Google Ads Records ad click information for conversion tracking 90 days
IDE Google DoubleClick Used for remarketing and serving personalised ads Up to 540 days
NID Google Stores preferences and ad personalisation settings 6 months
_fbp Meta (Facebook) Tracks visits across websites for ad delivery 90 days
_fbc Meta (Facebook) Stores click identifiers for Facebook ad tracking 90 days

Consent required: Yes. Marketing cookies are only activated after you provide explicit consent via the cookie banner or preferences panel.

6. Third-Party Cookies

In addition to the cookies we set directly, certain cookies are placed by third-party services that we use on our website. These third parties include Google (for analytics and advertising) and Meta Platforms (for advertising on Facebook and Instagram). We do not control the cookies set by these third parties, and each operates under its own privacy and cookie policies.

Advertising and analytics technologies active on this site include:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

We encourage you to review the privacy policies of these third parties to understand how they handle data collected through their cookies. Links to their policies are provided in Section 12 of this document.

8. Managing and Deleting Cookies

You can manage your cookie preferences at any time using the methods below:

On this website: Click the Manage Cookie Preferences link in the footer of any page, or use the link provided in Section 10 below. This will open the cookie preferences panel where you can toggle analytics and marketing cookies on or off independently. Essential cookies remain active at all times as they are necessary for the website to function.

Through your browser: Most web browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies, or to alert you when a cookie is being sent. Please note that blocking all cookies may prevent parts of this website from working correctly.

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

9. Browser-Level Cookie Controls

Each web browser handles cookies differently. Below are general instructions for managing cookies in the most commonly used browsers. Because browser versions change frequently, we recommend consulting the help documentation within your specific browser for the most current instructions.

  • Google Chrome: Go to Settings, then Privacy and Security, then Cookies and Other Site Data. From there you can block third-party cookies, clear existing cookies, or set up exceptions for specific websites.
  • Mozilla Firefox: Go to Settings, then Privacy and Security. Under the Enhanced Tracking Protection section, choose your preferred level of protection, or manage individual site permissions.
  • Apple Safari: Go to Preferences, then Privacy. You can block all cookies, manage website data, or enable the "Prevent cross-site tracking" option.
  • Microsoft Edge: Go to Settings, then Cookies and Site Permissions, then Manage and Delete Cookies and Site Data. You can block third-party cookies or clear all stored data.

Be aware that restricting cookies may limit the functionality of this and many other websites you visit. If you delete all cookies, any preferences you have set (including on our site) will be lost, and you will need to make your cookie choices again.

10. Opting Out of Personalised Advertising

You may opt out of personalised advertising at any time using the following tools and platforms:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info
  • Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Meta Ad Preferences: https://www.facebook.com/adpreferences/

Opting out does not remove ads entirely. You will continue to see non-personalised advertisements. Opting out works by placing a special opt-out cookie on your device, so if you delete all your cookies, you will need to opt out again.

11. Other Tracking Technologies

In addition to cookies, we use the following tracking technologies on this website:

  • Cookies (first-party and third-party) — as described throughout this policy
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel) — small invisible images embedded in pages that record when a page is visited or an action is taken
  • Device identifiers (browser fingerprint, IP address) — used to distinguish returning visitors and prevent fraud
  • Conversion event tags — record specific user actions such as form submissions, completed purchases, or phone calls initiated from the website

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

12. Data Sharing via Cookies

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymised behavioural data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

13. Cookie Retention Periods

Different cookies are retained for different periods. Below is a summary of the maximum retention periods for each category:

Cookie Category Maximum Retention
Essential cookies (session-based) Duration of browser session
Essential cookies (persistent) Up to 12 months
Analytics cookies (Google Analytics 4) Up to 14 months
Marketing cookies (Google Ads) Up to 540 days
Marketing cookies (Meta Pixel) Up to 90 days
Cookie consent records 12 months (then re-prompted)

14. EEA and UK User Rights

If you are located in the European Economic Area or the United Kingdom, you have the following rights in relation to how cookies and tracking technologies process your data:

  • Right to be informed — you are entitled to clear information about what cookies are used and why (this policy fulfils that requirement)
  • Right to consent — analytics and marketing cookies require your prior consent before activation
  • Right to withdraw consent — you may withdraw consent at any time through the cookie preferences panel or by clearing cookies in your browser
  • Right to object — you may object to cookie-based processing at any time
  • Right to erasure — you may request deletion of data collected through cookies by contacting us

For full details on your data protection rights under the GDPR and UK GDPR, please refer to our Privacy Policy.

You also have the right to lodge a complaint with your local supervisory authority. For UK users, this is the Information Commissioner's Office (ICO) at https://ico.org.uk. For EU users, visit https://edpb.europa.eu for a directory of national authorities.

15. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, changes in the law, or improvements to our website. When we make material changes, we will update the "Last Updated" date at the top of this page and display a prominent banner on the homepage for a minimum of 14 days before the changes take effect.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Continued use of the website after changes have been published and the notice period has passed constitutes acceptance of the revised policy.

16. Contact Us

If you have any questions about this Cookie Policy, or if you would like to exercise your rights in relation to cookies and tracking technologies, please contact us using the details below:

SIMPSON WHOLESALERS LIMITED

60 Windsor Avenue, London, Merton Abbey, SW19 2RR, England

+44 20 3917 4856

Company Registration Number: 13984756

VAT Number: GB 521 8364 97

Manage Your Cookie Preferences

You can change your cookie settings at any time. Click the button below to open the cookie preferences panel and choose which categories of cookies you wish to allow.